ADC — Audio Description Commentary · AMS — Alan March Sport
What we offer
From the smallest club to the biggest sporting stage, we're helping people enjoy more of the action — in the stadium and beyond.
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Audio Description Commentary
From local clubs and community events to major international sport, AMS can help make live action and events accessible. We provide specialist commentator training, experienced Audio Describers, equipment and complete commentary services — scaled to suit each club, venue or event.
Our Ambition
We want major venues up and down the country, and events around the world, to offer Audio Description beyond traditional sports commentary. If your local arena is hosting Dancing on Ice, darts, Strictly Come Dancing, WWE, boxing or a sporting awards ceremony, why isn't Audio Description available? We want accessible commentary to become a natural part of the experience.
02
Audio Described Highlights
The action doesn't end at the final whistle. We work with clubs to add Audio Description to matchday highlights, helping blind and low vision supporters relive key moments from away matches, games they couldn't attend or the action they simply want to experience again.
Our Ambition
We want football and other sporting clubs to make their website highlights genuinely accessible to the blind and low vision community. Standard TV commentary alone often misses crucial details of what's happening on screen. Why should anyone miss the action when those highlights could be Audio Described?
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Audio Described Programmes
We take the best of a printed matchday programme — its stories, features and club information — and create an accessible audio edition for supporters to enjoy. AMS has delivered audio programme content with clubs including Arsenal, Wolverhampton Wanderers and Southampton.
Our Ambition
As sales of printed matchday programmes decline, we want clubs to take their best stories to a much wider audience. Imagine audio programmes on Spotify, Apple Podcasts, club websites and mobile apps — easy to enjoy anywhere. They're not just for blind and low vision supporters: anyone could listen while travelling, at the gym or in the kitchen, enjoying the best of a matchday programme in audio.
04
Audio Description Goes Digital
Did you know your club can now provide Audio Description through an app? AMS has taken commentary digital, allowing participating clubs to make live Audio Description available on supporters' own phones, through their own headphones if they choose. Our digital platform can work alongside existing services or be integrated into a club's own app.
Our Ambition
We want football clubs to provide reliable internet access or Wi-Fi throughout their stadiums, giving supporters the freedom to listen to Audio Description through their own mobile phones on matchday — without barriers caused by poor connectivity.
Digital options can also include closed captions. This listening platform is separate from the AMS Listener Hub you're browsing here.
LET'S MAKE SPORT AND EVENTS MORE ACCESSIBLE
Every club. Every event. More opportunities not to miss the action.
Whether you're launching a new service or expanding one you already offer, talk to us about what would work for your supporters. Interested in any of the services above? Get in contact with AMS today.
